What’s Different About Designing AI-Powered Features Compared to Traditional UX?
If you're a UX designer or product person, you already know good design starts with understanding your users and what they're trying to do. But when AI enters the mix, the game changes a little.
At Hocket, we design AI-powered features every day. Here are the biggest differences we've learned to navigate…
How Do You Design Great User Experiences Around Unpredictable AI Behavior?
AI is powerful, but let's face it, it can sometimes be a little weird. Generative chatbots can suddenly derail conversations. Recommendation engines sometimes push oddly specific or just plain confusing suggestions. Even simple automation can occasionally feel more random than intelligent (looking at you Siri).
What Kind of ROI Can You Really Expect from Adding AI to Your Customer Experience?
Let’s be honest—AI isn’t a magic bullet.
It won’t suddenly transform your business just because you added a chatbot or plugged into an API. But when it’s used in the right ways, in the right places, it can lead to real, measurable gains. The key is knowing what to expect, and what not to.
Making Your Software Better With AI, Without Losing its Human Touch
AI can absolutely add value to your product, but only if it’s grounded in what your users actually need. The goal isn’t to automate everything. It’s to design smarter, more human experiences. At Hocket, we help teams build AI features that feel natural, ethical, and aligned with what makes their product great in the first place.