Who we are
AI is changing everything—but most of it still feels clunky, confusing, and out of sync with real human needs. That’s where we come in.
Hocket.ai is an elite UX and AI strategy agency built for startups and mid-sized businesses that want AI to feel effortless, intuitive, and actually usable. We don’t just follow AI trends—we shape them, blending cutting-edge AI expertise with world-class user experience design.
Unlike AI consultancies that focus on the tech or traditional UX agencies that ignore AI’s complexity, we bridge the gap, making AI work for people, not just for algorithms. From defining the right AI strategy to designing seamless, explainable AI experiences, we ensure that the future of AI isn’t just powerful—it’s practical, scalable, and built for the way people think and work.
If AI is the future, we make sure it’s one people actually want to be a part of.
Sam Kaestner
Sam lives at the intersection of UX, product design, and emerging technology, helping businesses transform complex challenges into intuitive, high-impact experiences. As a UX Director and product designer, he has led strategy and design initiatives for global brands, refining intricate systems into user-friendly solutions that drive engagement and trust.
With deep expertise in UX strategy, Sam specializes in bridging the gap between AI’s technical power and human-centered design. He has helped organizations navigate the evolving landscape of AI-driven products—where clarity, trust, and user adoption are critical. Recognizing that many AI companies struggle with designing experiences that users actually understand and trust, he co-founded Hocket.ai to bring UX strategy to the forefront of AI innovation.
Before his career in UX, Sam served in the U.S. Army, an experience that shaped his approach to leadership, problem-solving, and systems thinking. His military background gives him a unique edge in navigating complexity, leading high-stakes initiatives, and designing for human behavior in unpredictable environments—all critical skills in the rapidly evolving AI space.
Beyond design, he has a background in music and technology, offering a unique perspective on interaction, creativity, and user engagement.
Nick Eberhardt
Nick was voted most artistic in high school and currently coaches third grade girls basketball.
Contact us
Ready to design AI experiences that feel seamless, intuitive, and built for real users? Let’s talk.